Even though congruency between conceptual metaphor studies and World Englishes can today be regarded as incontestable, these two areas of studies have paved independent paths in linguistic research for quite a long time. While cognitive-linguistic studies had long ignored cross-cultural variation in metaphor (cf. Wolf, 1994, for an early critique to conceptual metaphor theory on this issue), World Englishes – where within-language variation is, of course, the core theme – mainly focused on certain overt linguistic phenomena. Thus, variation in phonology, morphology, and syntax, for instance, has been comprehensively described (Mesthrie & Bhatt, 2008), but almost no attention to differences in cultural conceptualizations (Sharifian, 2011) was given. However, a considerable amount of research has countered the abovementioned tendencies by taking the usage-based approach to linguistic investigations (Geeraerts, 2003) seriously into account through the analysis of conceptual variation within World Englishes (e.g., Wolf & Polzenhagen, 2009).
Prof Dr Farzad Sharifian, Monash University, Australia
\’Metaphor Variation in World Englishes: A Cultural Linguistics Perspective\’